I was spending more time sitting than I realised.


Hours at my laptop were affecting more than my posture.

By midday, my upper back was always tight.

I started noticing it in how I sat, how I stood, and how I moved through the day.

What surprised me was how normal it felt.

Everyone around me seemed to be dealing with the same thing.

  • Tight shoulders. Constant tension.

  • Afternoon brain fog that kills focus.

  • Slouching that leaves you more tired.

I went searching for real solutions.

What I found instead:

  • Advice that expected me to change my whole routine

  • Overhyped “miracle fix” products that never delivered

  • Posture trainers that looked medical, and not something i would ever realistically wear

Posture isn’t about trying harder.


Most people don’t slouch because they’re lazy.
They slouch because their body lacks support.

“Sit up straight” only works for a moment.
Life happens. You focus on what matters.

Your posture collapses quietly, without you noticing.

You don’t need more guilt.
You need steady support that fits into real life.

Introducing

Postra

Relief and confidence, made simple.
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The problem is an industry that forgets how people actually live.

I started Postra to make feeling good simple again.

Our Philisophy

  • Support, not struggle.

    You don’t need guilt. You need something that helps without getting in the way.

  • Progress over perfection.

    We’re not chasing perfect posture.
    We design support that works even when you forget about it.

  • Relief that lasts.

    Quick fixes fade.
    We care about what stays. Comfort, confidence, and ease in your body.

Built for people who are focused on their work, not their posture.

The world moves fast. We forget how it feels to be at ease.

We’re here to bring balance back to your body.

Relief and confidence, made simple

People are spending more time sitting and working than ever, but no one’s designing real solutions for how that feels in the body.

I saw how everyday posture and tension were being ignored, and how the wellness world made relief feel complicated or unrealistic.

Postra exists to close that gap.

To make posture care simple, honest, and built for real life.

Our mission is to bring balance back to how people live, move, and feel.

The Relief Trainer is just the start.

We’re here to create tools that make feeling good in your body effortless.

Your body shouldn’t be the thing that slows your ambition.